We plan and introduce promotional test driving courses designed to disseminate information to members of the mass and specialized media. We select the location and course layout and design the practical and test-driving course to reflect the qualities of the product being promoted. We also issue press releases and make arrangements for further media coverage. HERS Inc. also creates and conducts training courses for sales and stores. These courses participants learn about and understand the qualities and characteristics of cars, tires and other automotive products. We design programs that enable participants to fully understand the features of new products. If participants need to test products to their limit, we select and run circuit courses and Gymkhana (slalom test) courses; if the participants need to try products under everyday conditions, we select safe courses on ordinary roads. Our programs that allow participants to safely and effectively experience the performance limits of cars and tires are particularly well regarded worldwide.

Driving Lessons Training Courses/Product Announcement Meetings Motor Sports Other automobile-related event services Design and Advertising Production Systems Consulting Corporate Outline Access Map